Wet’s got something new in store for clit-lovers everywhere: a brand-new, long-lasting clitoral stimulation gel that is ready to please. The wOw Arousal Gel provides both warming penetration and cool, tingling sensation that only intensifies with touch. With a formula combining a hint of peppermint and two active ingredients that increase blood flow, only a small application of wOw is needed to enhance erotic sensitivity for up to 45 minutes. The gel is water-based with a slight touch of silicone to give you thicker, more sensual lubricant. It's also free of paraben and hormones, making it not only a pleasure, but safe for your body.