Stockroom.com Acquires Stormy Leather

Los Angeles/San Francisco, CA –

Stockroom.com, the world’s oldest online source for sex toys, bondage gear, and fetish wear, has acquired San Francisco-based Stormy Leather, a leading manufacturer and retailer of distinctive fetish clothing and toys.

Stormy Leather was founded in 1983 by Kathy Andrew, who operated “like a crazed elf in a leaking basement” (On Our Backs) on an antique sewing machine in her original location on Sanchez Street in San Francisco. The business later relocated to the American Industrial Center on Third Street, and then to its current address at 1158 Howard Street, where the Stormy Leather retail store opened its doors on May 5th 1990.

In December of 2002, Stormy Leather was purchased by Peter and Chrissy Grieco of the Florida-based Eurotique. The Griecos continued building the Stormy Leather business until this year, when they decided that it was time to retire. In January of 2007 they approached Joel Tucker of Stockroom.com to talk about selling Stormy Leather to Stockroom.

Tucker says, “They were looking for a ‘good home’ for Stormy and its staff. Our two companies have been doing business together for about 15 years. Pete and Chrissy told me that when surveying our industry and thinking about who could take over the Stormy Leather business, they saw Stockroom as the best fit. They didn’t want to approach anyone else until they could see whether we were interested, and of course we were. We actually looked at Stormy 5 years ago before the Griecos acquired the company. We weren't quite ready then, but we are larger and stronger now, and it seemed like excellent timing. So a deal was made.”

Eurotique will remain with the Griecos in West Palm Beach, Florida and feature the Stormy Leather product line. The Griecos issued a statement saying, “We wish Stockroom and Stormy Leather the best, and Stormy could not be in better hands.”

Stockroom.com has been a steadily-growing and diversifying enterprise since its founding in 1988 by Tucker, then a 21-year-old college student. But the company “is definitely experiencing a particularly strong growth spurt this year” according to Marketing Director Juli Crockett. Prior to the Stormy Leather acquisition last week, Stockroom.com was already expanding its manufacturing with the debut of its Kinklab line and the acquisition of Syren Latex. The company also launched the redesigned Stockroom.com website last year, offering a host of new user-friendly features, as well as an all-male version, GayStockroom.com. Last but certainly not least, Stockroom.com’s long-awaited affiliate program launched early in 2006 and is now providing all of the toy stores for the Kink.com network of adult content sites.

As it did with the Syren acquisition of 2006, Stockroom.com is bringing the entire Stormy Leather production team on board, and also plans to remerchandise the Stormy Leather retail store. “When Stockroom.com purchased Syren, our design team performed a makeover on both the store and the product line which breathed new life into the company,” says Stockroom/Syren latex designer Jeff. “Reinvigorating the Stormy image will involve the same strategy as with Syren — carefully redesigning the store and selectively editing and adding to the product line. The renovated Stormy store will be more aesthetically pleasing, and visitors will find it easier to shop. High-quality merchandise and superior aesthetics will be a key focus, as they always have been for Stockroom.”

CEO Joel Tucker says he is “happy and excited about Stockroom's acquisition of Stormy Leather. These are two complementary enterprises, each with a long history of positive community involvement and industry leadership, and each founded upon similar values.”

“Stormy is five years older than Stockroom, having been founded in 1983. Both businesses have been pioneers in the industry in their own ways. Stockroom was the first adult toy company on the internet, and has always been an all-around leader in terms of service, value, marketing, manufacturing, and efficiency. Stormy has an impressive history in leather/specialty retail, and excellent design, especially in its lines of products made by and for women. Both companies have had a long-standing commitment to quality product, community involvement, education, and ethics.”

Before & After

To clear out the store for the renovation, there will be a huge “Before” blowout sale from April 20 – 30. The Stormy store will close on May 1 for renovations, and the new, improved Stormy Leather will reopen on May 15th for the “After” sale will begin. The Grand Opening play party & fashion show is scheduled for Friday May 18th.

Skin Two once cited Stormy Leather as being "possibly the best fetish store [they've] ever seen". The SF Bay Guardian 27th Annual Readers’ Poll voted Stormy Leather "Best Leather Shop", just as the company turned 18 years old at the beginning of August 2001. And Stormy was also voted "Best Women's Leather Store" by the Society for Human Sexuality on multiple occasions. Stockroom.com intends to maintain and refine the award-winning history of excellence customers have come to expect from Stormy Leather.

Tucker is also pleased to be spending more time in the Bay area. “This acquisition gives me all the excuse I need to spend a lot more of my own time in San Francisco, and I am looking forward to that. The whole Stormy Leather staff seems to be excited and supportive about the new direction, and I am enjoying getting to know them better.”

For more information contact:
Andrea Mata - Director of Marketing
Stockroom.com/Syren.com/StormyLeather.com/DaedalusPublishing.com
213-484-3882 - andrea@stockroom.com